Red raspberry anything is a favorite of mine...ice cream, pie, jams/preserves, you name it, so I've eaten a lot of it. This stuff is great, IMO, a really good balance of sweet and tart which is frequently lacking in the "big name" offerings. Just a really top-notch product. I liked the red raspberry jelly too, but not as well, it was missing the sweet/tart balance, at least for me.